If you're in IT, most of your budget is consumed by maintenance efforts instead of new initiatives to support the business. You need to find a better way to manage and leverage your data assets to avoid getting more difficult as the volumes increase.
In this scenario, projects that could help deliver more strategic value take longer or become at risk for completion. Understanding customer behaviors and leveraging them to improve sales is challenging. Benefits from a merger or acquisition aren't realized because systems can't be modernized or consolidated as expected. Gathering and validating data for ever-increasing compliance regulations becomes more complex and time-consuming. In short, as IT organizations struggle with limited resources to "keep the lights on," any business initiative that relies on data is at risk. Informatica is the best application for integrating and making better use of data.