Very few customers have determined how to properly identify, protect, analyze and interpret their existing data, let alone incorporate commonalities of unstructured data from outside the organization.
To make things even more complicated, the entire data and analytics market is shifting and evolving, making it difficult for executives to know where to invest their efforts. A futuristic approach in tomorrow’s Enterprise world will be driven by the ability to quickly identify the right data, analyze it and act on it. It is not enough to collect data. It needs to be related and analyzed to tap hidden values in priority areas like sales, cost reduction and risk management.